01 Information We Collect

When you shop with us or interact with our website, we may collect the following:

Information you provide directly

• Name, email address, phone number, and shipping/billing address
• Payment information (processed securely — we never store your full card details)
• Order notes, preferences, or messages you send us

Information collected automatically

• Browsing behaviour, pages visited, and time spent on our site
• Device type, browser, and IP address
• Cookies and similar tracking technologies

02 How We Use Your Information

We use your information solely to serve you better — nothing more:

• Process, fulfil, and deliver your orders
• Send order confirmations, shipping updates, and delivery notifications
• Respond to your queries and provide customer support
• Personalise your shopping experience
• Send newsletters and offers — only if you have opted in, and you may unsubscribe at any time
• Detect and prevent fraud or unauthorised activity
• Improve our website, product range, and services

We will never sell, rent, or trade your personal data to third parties for their own marketing purposes.

03 Sharing Your Information

We share your information only when necessary and only with trusted parties:

• Payment processors: We use Razorpay to handle payments securely.
• Shipping & logistics partners: We share your name, address, and contact number with our courier partners to deliver your order.
• Technology providers: Our website is hosted on Shopify. These partners are contractually bound to protect your data.
• Legal obligations: We may disclose your information if required by law or government authority.

04 Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy — typically for the duration of your relationship with us and for a reasonable period thereafter for legal and accounting purposes.

05 Cookies

Our website uses cookies to enhance your browsing experience, remember your cart, and understand how visitors use our site. You may disable cookies through your browser settings; however, some features may not function as intended without them.

06 Data Security

We implement industry-standard measures — including SSL encryption, secure servers, and access controls — to protect your data. No method of internet transmission is completely secure, but we do everything in our power to safeguard your information.

07 Your Rights

You have the right to access, correct, or request deletion of your personal data, and to withdraw consent for marketing at any time. To exercise these rights, write to us at labelbyapsaara@gmail.com

08 Children's Privacy

Our website is not directed at children under 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with their information, please contact us immediately.

09 Governing Law

This Privacy Policy is governed by the laws of India, including the Information Technology Act, 2000. Any disputes shall be subject to the exclusive jurisdiction of the courts of Jaipur, Rajasthan.

10 Contact Us

For any questions regarding this Privacy Policy: